Fresh Codes

Launching a company with visual assets, corporate identity, and a full website in 2 weeks

My team and I recently worked on launching Fresh Codes, a dynamic software house based in Miami, founded by two visionary leaders aiming to connect the best tech talent from Latin America with comprehensive solutions for U.S. clients. Our first challenge was to develop a branding strategy that bridged the dreams of Latin American talents to move to the U.S. with the interests of American investors. We created a modern and professional visual identity, featuring a dark gray and orange logo that conveyed trust and innovation. Code-related patterns reflected the company's tech-focused nature. The UX design process was intense, with only two weeks to finalize the layout and content before handing it off to the developers. We built a functional and aesthetically pleasing website, mapping user flows and structuring content for a seamless experience. At the same time, we developed a small design system to align the content and UI, focusing on attracting talent and showcasing the opportunities of living in the U.S. I led the content development, hiring and training a freelancer to ensure all material reflected Fresh Codes’ value proposition, directly communicating with talent and highlighting U.S. opportunities. <br><br> Comissioned by: Fresh Codes Design lead: Luciano Villalba Graphic designer: Rafael Evaristo

Comissioned by Fresh Codes Miami/ / Design lead: Luciano Villalba / Graphic Design: Rafael Evaristo